Agency capacity and margin calculator
See your margin per account and how many accounts your team can carry, then test what changes if routine hours fall. Runs in your browser. Nothing is sent or saved.
Runs in your browser. Nothing you enter is sent or stored.
How it works
- Hours per account = routine hours + strategy and client hours.
- Cost to serve = hours per account x cost per team hour. Margin = fee minus cost to serve.
- Accounts the team can carry = available hours / hours per account.
- The what-if reduces routine hours by the percentage you enter, and recomputes margin and capacity.
How to use the result
The default numbers are placeholders based on the 4-account scenario behind Cofoundr's time calculator, about 23.5 routine hours per account a month. Replace them with your own, measured over two weeks, for a real answer.
Common questions
Where do my hours come from?
Track time per account for two weeks in three buckets: routine checking and diagnosing, reporting, and strategy and client contact.
Is a high margin always good?
Not if quality suffers. Protect strategy time for each client, since that is what retains them.
Does this include tools and other costs?
No. It counts the cost of team hours only. Add other costs yourself if you want a fuller picture.
Related
Stop losing 12 days a month to manual work
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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