Cofoundr
Account Health Score

See how every client account is doing in one number

Cofoundr scores each Meta ad account against its own recent average and explains the biggest change, so you know where to look first.

Try it free for 14 days   Read the guide

No card required. Meta Ads only today.

1score per client account, with the reason
3parts: efficiency, volume and delivery
Ownaverage used as the baseline, not a fixed target

How it works

1Connect your accountsCofoundr reads each account's recent results.
2It compares today with the account's own normalCost per result, results and spend delivery, weighted by campaign type.
3Sort by score and read the reasonThe lowest scores come first, each with a one-line driver.

What you get

EfficiencyCost per result against the account's average
VolumeResults and reach against the average
DeliveryWhether budget is being spent as expected
OverridesZero results, a budget burning fast or a sharp cost spike drop the score
Example: Score with the reason
82Good
EfficiencyIn line
VolumeIn line
DeliverySlightly under

Questions

How is the score worked out?

Efficiency, volume and delivery are compared with the account's own average for the selected period. Each campaign type counts in proportion to its spend, and the weights depend on the objective.

What do the bands mean?

80 and above is Excellent, 50 to 79 is Needs attention and below 50 is Critical.

What if there is no data yet today?

The score reflects the period average and says so, instead of treating a quiet morning as a failure.

Is it the same as a Meta quality rating?

No. It is a performance score from your own delivery and results data.

Does it work for Google Ads?

Not yet. Cofoundr works with Meta Ads (Facebook and Instagram) today.

Related

Morning IntelligenceStart every day knowing what needs your attentionWasted Spend DetectiveFind wasted ad spend without hunting for itClient WorkspaceOne workspace, every client kept separateGuideMeta Ads Account Health Score ExplainedGuideHow to Manage Multiple Meta Ad Accounts as an Agency

Stop losing 12 days a month to manual work

Where the 12 days go, for an agency running 4 Meta ad accounts

Checking every account, every day
22h
Cofoundr: Morning Intelligence
Working out what changed and why
44h
Cofoundr: Wasted Spend Detective and Account Health Score
Building client reports
28h
Cofoundr: Automated Client Reports
94ha month, about 12 working days

Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.

Cofoundr is the operating system for performance marketing agencies. Connect your Meta ad accounts and get health scores, wasted spend detection, automation, white-label reports and AI in one workspace. 14-day free trial, no card required.

See how much time you can saveTry the time calculator