Topic
Meta Ads operations: Run Meta ad accounts well: monitoring, wasted spend, health, automation and creative
Practical guides for agencies running Meta ad accounts: finding wasted spend, health scores, automation rules, creative diagnosis and managing many accounts.
9 guides
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1Meta Ads Audit Checklist for AgenciesChecklist · 2 min read2How to Find Wasted Ad Spend on Meta AdsGuide · 2 min read3Meta Ads Automation Rules for AgenciesGuide · 2 min read
All guides in this topic
Guide · 2 min readMeta Ads Management Software for AgenciesLook for one view across all client accounts, wasted spend detection, rules you control, white-label reports, account is...Guide · 2 min readHow to Find Wasted Ad Spend on Meta AdsCheck three things on every ad set: clicks with no results, cost per result more than 1.5 times target, and audience fat...Guide · 2 min readMeta Ads Account Health Score ExplainedA health score compares efficiency, volume and delivery with an account's own recent average, so you can rank client acc...Guide · 2 min readMeta Ads Automation Rules for AgenciesStart with alert-only rules for wasted spend, spend spikes and weak creatives, then switch to automatic once you trust t...Guide · 2 min readHook Rate and Hold Rate for Meta Video AdsHook rate shows whether the opening stops the scroll and hold rate shows whether people stay. Read them with click-throu...Checklist · 2 min readMeta Ads Audit Checklist for AgenciesAudit in a fixed order: tracking and data first, then account structure, audiences, creative, budgets and delivery, and ...Guide · 2 min readHow to Set a Target Cost Per Result for Each Meta Ads ClientStart from what a result is worth to the client: margin per sale, or lead value times close rate. The most you can pay p...Guide · 2 min readMeta Ads Learning Phase Explained for AgenciesIn the learning phase, Meta is still working out who to show an ad set to, so results are less stable. Big edits can res...Guide · 2 min readMeta Ads Budget Pacing for Agencies: Avoid Over and Under SpendPacing is whether spend is on track for the monthly budget. Compare spend so far with the share of the month elapsed, in...
Other topics
Stop losing 12 days a month to manual work
Where the 12 days go, for an agency running 4 Meta ad accounts
Checking every account, every day
22h
Cofoundr: Morning Intelligence
Working out what changed and why
44h
Cofoundr: Wasted Spend Detective and Account Health Score
Building client reports
28h
Cofoundr: Automated Client Reports
94ha month, about 12 working days
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
Cofoundr is the operating system for performance marketing agencies. Connect your Meta ad accounts and get health scores, wasted spend detection, automation, white-label reports and AI in one workspace. 14-day free trial, no card required.