Cofoundr
Wasted Spend Detective

Find wasted Meta Ads spend across every client account, every day

Cofoundr runs three checks on every ad set and shows the total wasted per account, so you fix it the same day instead of at month end.

Try it free for 14 days   Read the guide

No card required. Meta Ads only today.

44ha month spent working out what changed* Breakdown
3common ways money leaks from an ad set
Everyad set checked, in every account

How it works

1Connect your Meta accountsLog in with Facebook and pick the ad accounts.
2Cofoundr checks every ad setBroken funnels, cost per result, tired audiences.
3Act, or let a rule actPause it yourself, or stay alert-only. Every action is logged.

What you get

Broken funnel50 or more clicks with no results
Low-return spendCost per result more than 1.5 times your target
Audience fatigueFrequency above about 4 and click-through falling
Left aloneLearning-phase and just-resumed campaigns

Questions

How is wasted spend calculated?

A broken funnel counts all spend on that ad set. For cost per result over target, the excess over your target is counted. For audience fatigue, the last 48 hours of spend on that ad set is counted.

Will it pause ads on its own?

Only if you turn on a rule. You can keep it alert-only, and every action is logged with a time and reason.

Will it flag new campaigns?

No. Campaigns still in the learning phase, and campaigns resumed in the last 48 hours, are not flagged.

Which accounts does it cover?

Every Meta ad account you connect, up to your plan's limit.

Does it work for Google Ads?

Not yet. Cofoundr works with Meta Ads (Facebook and Instagram) today.

Related

Alerts and AutopilotGet told when cost per result climbs, without opening MetaAccount Health ScoreSee how every client account is doing in one numberCreative DiagnosticsSee why an ad is underperforming, not just that it isGuideHow to Find Wasted Ad Spend on Meta AdsGuideMeta Ads Automation Rules for Agencies

Stop losing 12 days a month to manual work

Where the 12 days go, for an agency running 4 Meta ad accounts

Checking every account, every day
22h
Cofoundr: Morning Intelligence
Working out what changed and why
44h
Cofoundr: Wasted Spend Detective and Account Health Score
Building client reports
28h
Cofoundr: Automated Client Reports
94ha month, about 12 working days

Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.

Cofoundr is the operating system for performance marketing agencies. Connect your Meta ad accounts and get health scores, wasted spend detection, automation, white-label reports and AI in one workspace. 14-day free trial, no card required.

See how much time you can saveTry the time calculator