See why an ad is underperforming, not just that it is
Cofoundr reads hook rate, hold rate and outbound click-through for your top ads and tells you where viewers drop off.
Try it free for 14 days Read the guide
No card required. Meta Ads only today.
How it works
What you get
Questions
Does hook rate apply to image ads?
No. It needs video views, so it is calculated only for video ads.
What counts as a good hook rate?
As a rule of thumb in Cofoundr, above 25 percent is strong and below 15 percent is weak. Compare against each account's own norm.
Can it pause weak ads?
Only if you turn on the optional rule. By default it only diagnoses.
Where does the data come from?
From your connected Meta ad accounts, using the same date window as the dashboard.
Does it work for Google Ads?
Not yet. Cofoundr works with Meta Ads (Facebook and Instagram) today.
Related
Stop losing 12 days a month to manual work
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
Cofoundr is the operating system for performance marketing agencies. Connect your Meta ad accounts and get health scores, wasted spend detection, automation, white-label reports and AI in one workspace. 14-day free trial, no card required.