Metrics
The ROAS at which ad spend exactly equals the gross profit it brings in.
Formula: One divided by gross margin (as a decimal)
Below it, each sale loses money on the first purchase. Above it, you make a profit before other costs. Work it out from the gross margin, then set a target safely above it.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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