Metrics
Return on ad spend: the revenue you get for each unit spent on ads.
Formula: Conversion value divided by spend
ROAS depends on the conversion value being tracked correctly. To judge it, compare it with the break-even ROAS, which comes from the client's margin. A ROAS above break-even is profitable on the first sale, ignoring other costs.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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