Metrics
Cost per acquisition: the average cost to get one customer or conversion.
Formula: Spend divided by acquisitions
CPA and cost per result are often used interchangeably, but an acquisition may mean a sale, a sign-up or another business outcome the client defines. Agree the definition with the client at onboarding.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
Cofoundr is the operating system for performance marketing agencies. Connect your Meta ad accounts and get health scores, wasted spend detection, automation, white-label reports and AI in one workspace. 14-day free trial, no card required.
