Meta UTM builder for Facebook and Instagram ads
Pick what Meta should fill in for each ad, and copy the URL parameters straight into Ads Manager. Runs in your browser. Nothing is sent to us.
Also searched as: utm builder for Meta ads, Facebook ads URL parameters.
Made with Cofoundr ยท free Meta Ads tools
Runs in your browser. Nothing you enter is sent to us. Your last numbers are remembered on this device only.
Cofoundr reads results straight from your Meta accounts and flags suspect tracking, such as many clicks with almost no results, so a broken tag does not go unnoticed.
How it works
- Source and medium are fixed words you choose once, for example facebook and paid_social.
- For campaign, content, term and placement you can let Meta fill in the value for each click, using its dynamic values such as {{campaign.name}} and {{ad.name}}.
- The first box goes into the URL parameters field of the ad. The full link shows what the finished address looks like, so you can test it.
How to use the result
Use the same spelling and case every time, because analytics tools treat Facebook and facebook as different values. Keep campaign, ad set and ad names tidy, because Meta inserts them exactly as written. A naming convention makes the tagged data readable. Meta can change the list of dynamic values, so check Ads Manager's current list before you launch.
Common questions
Where do I paste the URL parameters in Ads Manager?
In the ad, under the website link, in the URL parameters field. Paste the first box without a question mark at the start.
Why use dynamic values instead of typing names?
Meta fills them in for each click, so one setting works for every ad and the names always match what is in Ads Manager.
Why does my campaign name look odd in analytics?
Meta inserts names as written, so spaces and special characters can appear encoded. Tidy names and a naming convention keep the data readable.
Does this work for Instagram ads?
Yes. Meta ads run across Facebook, Instagram and more from the same account, so use the placement or site source values to tell them apart.
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