News
Meta Ads and AI news for agencies
The ten stories that matter most to agencies running Meta Ads, with a short summary, what it means for your clients and a link to the original source.
Privacy and policy · 21 Oct 2026Berlin regulator finds four parties broke GDPR with Facebook targetingBerlin's data protection authority concluded that four German political parties had no legal basis for showing Facebook ads to voters based on inferred political interests during the 2021 election campaign.
AI and ad platforms · 21 Oct 2026OpenAI will switch on automatic ad rewrites in ChatGPT ads by defaultFrom 30 October 2026, OpenAI turns on creative enhancements by default for new and existing self-serve ChatGPT ad campaigns.
Meta Ads · 21 Oct 2026Cuttable raises $20M to turn brand photos and videos into Meta adsAustralian startup Cuttable raised a $20 million Series A led by Airtree Ventures.
Ad platforms · 20 Oct 2026Reddit reports lower CPA for advertisers with high optimization scoresReddit released a campaign planner, a 0 to 100 optimization score and budget optimization in its Ads Manager.
AI for agencies · 19 Oct 2026Survey: Claude use among marketers rose to 72% as ChatGPT dippedMedia software company Basis published its annual AI survey of 184 marketing and advertising professionals.
Meta · 19 Oct 2026Hidden instructions for WhatsApp's support bot found on help pagesData deletion company Redact reported 102 blocks of hidden text written for an AI on 80 of 545 WhatsApp help pages it checked.
Meta · 19 Oct 2026Meta split a single AI agent into 14 specialists after it hallucinatedIn a post on Engineering at Meta, engineers described an internal agent for onboarding data columns in recommendation pipelines.
Measurement · 19 Oct 2026IAB Tech Lab lists eight ways ad systems break the Universal Ad IDIAB Tech Lab published guidance on adopting the Universal Ad ID, listing eight conditions where the identifier is only partly supported, such as being stored but not passed on or overwritten by internal codes..
Meta · 12 Oct 2026Meta launches Muse Wonder models built for agentic tasksMeta introduced Muse Wonder and Muse Wonder Full, which it calls its most capable models, aimed at agentic work.
AI and ad platforms · 5 Oct 2026ChatGPT ads add a visual format and more measurement optionsOpenAI announced on 5 October 2026 a test of image-based ads shown while ChatGPT generates pictures, a wider set of measurement partners and a redesigned Conversions page in Ads Manager.
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Where the time goes for an agency running 4 Meta ad accounts
Checking every account, every day
22h
Cofoundr: Morning Intelligence
Working out what changed and why
44h
Cofoundr: Wasted Spend Detective and Account Health Score
Building client reports
28h
Cofoundr: Automated Client Reports
94ha month, about 12 working days
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.