Topic
Meta Ads troubleshooting: Find the cause and the fix for the problems agencies hit every week
Step-by-step fixes for the Meta Ads problems agencies hit every week: spend with no conversions, learning limited, high frequency, mismatched tracking, rules that do not fire and missing alerts.
29 guides
Start here
1Facebook Ads Not Delivering: Every Cause and How to Fix ItTroubleshooting guide · 3 min read2Meta Ads Spending but No Conversions: Causes and FixesTroubleshooting guide · 3 min read3Facebook Ads Cost per Result Too High: How to Diagnose and Fix ItTroubleshooting guide · 3 min read
All guides in this topic
Troubleshooting guide · 3 min readMeta Ads Spending but No Conversions: Causes and FixesFirst confirm the zero is real: right column, right date range, right attribution window. Then check tracking and the op...Troubleshooting guide · 2 min readFacebook Ads Wasted Spend: 6 Patterns and How to Find ThemWasted spend usually takes one of six shapes: spend with no results, cost far above target, a fatigued audience, ad sets...Troubleshooting guide · 2 min readFacebook Ads Frequency Too High: Causes and FixesFrequency is the average number of times each person saw your ad. There is no single right number. Frequency is a proble...Troubleshooting guide · 2 min readFacebook Ads Learning Limited: Why It Happens and How to Fix ItLearning Limited means the ad set is not getting enough optimisation events for Meta's delivery system to learn. The usu...Troubleshooting guide · 2 min readFacebook Ads Conversion Tracking Not Matching: Why Numbers DifferMeta and your other tools rarely agree exactly, and most gaps come from definitions, not bugs: different attribution win...Troubleshooting guide · 2 min readMeta Ads Automated Rules Not Working: Why They Do Not FireRules usually fail quietly for ordinary reasons: the condition never becomes true in the time window you chose, the rule...Guide · 2 min readMeta Ads Spending Alerts for Agencies: What to Alert OnAlert on the things that cost money fast or stop delivery: spend with no results, cost per result climbing above target,...Troubleshooting guide · 3 min readFacebook Ads Not Delivering: Every Cause and How to Fix ItCheck in this order: the status of the campaign, ad set and ad, whether the ad is in review or rejected, the payment met...Troubleshooting guide · 3 min readFacebook Ads Cost per Result Too High: How to Diagnose and Fix ItCost per result is the product of three things: what the audience costs to reach (CPM), how many people click (click-thr...Troubleshooting guide · 2 min readFacebook Ads Creative Fatigue: Signs, Causes and a Refresh PlanCreative fatigue is when an ad stops working because people have seen it and tuned it out. The signs are a falling click...Troubleshooting guide · 2 min readWhy Are My Facebook Ads So Expensive? Ten Causes to CheckFacebook ads get expensive for ten common reasons: more competition in the auction, seasonality, a tired creative, a sma...Troubleshooting guide · 2 min readMeta Ads Advantage Audience Overriding Your Targeting: What to DoWith Advantage audience or targeting expansion on, Meta may deliver outside the interests, ages or lookalikes you chose ...Troubleshooting guide · 2 min readMeta Ads Event Match Quality Low: How to Improve ItEvent match quality is Meta's score for how well it can match your events to real people. Raise it by sending more custo...Troubleshooting guide · 2 min readFacebook Ads Duplicate Conversions: Causes and How to De-duplicateDuplicates usually appear when the same event is sent from both the browser pixel and the Conversions API without a shar...Troubleshooting guide · 2 min readFacebook Ads Audience Overlap: How to Spot It and Fix ItAudience overlap happens when two or more of your ad sets reach many of the same people, so they compete in the same auc...Troubleshooting guide · 2 min readFacebook Ad Still in Review: Why It Takes Long and What to DoMost ads are reviewed in a short time, but delays happen with new accounts, sensitive categories, heavy edits and busy p...Troubleshooting guide · 2 min readFacebook Ads Low Impressions: Causes and FixesLow impressions usually come from one of: a budget too small, an audience too narrow, a bid or cost cap set too low, an ...Troubleshooting guide · 2 min readFacebook Ads Audience Too Small: How to Widen ItA small audience limits delivery, raises frequency and makes ads tire faster. Widen it by relaxing interests, adding loc...Troubleshooting guide · 2 min readMeta Ads CPM Too High: Why It Rises and How to Bring It DownCPM is what it costs to show your ad a thousand times. It rises with auction competition, seasonality, narrow or fatigue...Troubleshooting guide · 2 min readMeta Ads CPC Too High: Why Clicks Cost More and How to Fix ItCost per click depends on CPM and click-through rate: the same reach costs more per click when fewer people click. Check...Troubleshooting guide · 2 min readMeta Ads Bid Cap Not Working: Why Spend Stalls and What to DoA bid cap sets the most you will pay in any single auction, and a cost cap aims for an average cost per result. If a cap...Troubleshooting guide · 2 min readFacebook Pixel Not Firing: How to Test and Fix ItInstall the Meta Pixel Helper and open the Test Events tool in Events Manager, then load the page and take the action. I...Troubleshooting guide · 2 min readMeta Conversions API Not Working: Checklist for Common FailuresWhen Conversions API events do not appear, check the dataset and access token, then the event name and event time, then ...Troubleshooting guide · 2 min readFacebook Ad Account Disabled or Restricted: What to Do NextOpen Account Quality and the account status to find the stated reason, fix the cause, and request a review through the o...Troubleshooting guide · 2 min readFacebook Ads Policy Violation: How to Fix an Ad and AppealRead the exact reason shown on the rejected ad, compare the ad and the landing page against Meta's advertising standards...Troubleshooting guide · 2 min readFacebook Ads Payment Failed or Spend Limit Reached: How to ResumeCheck the payment method, any outstanding balance and the account spending limit in billing settings. After the payment ...Troubleshooting guide · 2 min readFacebook Ads Quality Ranking Below Average: How to ImproveMeta's ad relevance diagnostics compare your ad with others competing for the same audience on perceived quality, expect...Troubleshooting guide · 2 min readFacebook Ads Low Engagement Rate: Causes and Ways to Improve ItLow engagement usually comes from a weak hook, a message that does not fit the audience, a format that blends in, or an ...How-to guide · 2 min readHow to Check Your Facebook Ad Account Status and Account QualityCheck the account status in Ads Manager and Business Settings, then open Account Quality (in Business Support Home) to s...
Other topics
Find the budget your clients are wasting
Connect Meta. Cofoundr scores every client account and flags wasted spend. 50 free credits for 7 days, MCP included, no card.
Free Meta ads auditSee features
Where the time goes for an agency running 4 Meta ad accounts
Checking every account, every day
22h
Cofoundr: Morning Intelligence
Working out what changed and why
44h
Cofoundr: Wasted Spend Detective and Account Health Score
Building client reports
28h
Cofoundr: Automated Client Reports
94ha month, about 12 working days
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.