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The Cofoundr blog: Meta Ads for agencies
Practical posts for agencies running client Meta ad accounts: what to check, what to fix, and how to keep many accounts healthy without living in Ads Manager.
Reporting · 2 Nov 2026Meta Ads Attribution Window: Which One to ReportWhich Meta ads attribution window should you report to clients? What 7-day click, 1-day view and engaged-view mean, and how to explain gaps.
Budgets · 1 Nov 2026Facebook Ads Spending More Than Daily Budget: WhyFacebook ads spending more than daily budget? Learn how Meta's daily budget averaging works, when it is normal, and what to tell a worried client.
Creative · 31 Oct 2026Meta Ads Creative Testing: A Setup for Client AccountsHow to run Meta ads creative testing on client accounts: when to use ABO or Meta's testing tool, how many ads, what budget, and when to call a winner.
Lead generation · 30 Oct 2026Meta Lead Ads Low Quality Leads: Why and How to FixClient says your Meta lead ads bring low quality leads? Check follow-up first, then fix the form, the optimization signal and how you report cost per lead.
Campaign setup · 29 Oct 2026Advantage+ sales campaigns vs manual: when to use eachAdvantage+ sales campaigns vs manual campaigns for client accounts: what Meta automates, what you still control, and a practical rule for choosing per client.
Budgets · 29 Oct 2026CBO vs ABO: which budget setup to use on client accountsCBO vs ABO explained for agencies: when campaign budget optimization fits, when ad set budgets are safer, and a simple rule you can apply per client.
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Where the time goes for an agency running 4 Meta ad accounts
Checking every account, every day
22h
Cofoundr: Morning Intelligence
Working out what changed and why
44h
Cofoundr: Wasted Spend Detective and Account Health Score
Building client reports
28h
Cofoundr: Automated Client Reports
94ha month, about 12 working days
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.