Creative
A test that compares two versions that differ in one way, with the audience split between them.
Meta's split testing tools divide the audience so the versions do not compete. Decide the winning measure before you start.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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