Account structure
The goal you choose for a campaign, such as leads, sales or traffic.
The objective affects how Meta delivers your ads and what counts as a result, so match it to what the client actually needs.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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