Tracking
A way for a website or server to send events to Meta directly, alongside or instead of the pixel.
It can make tracking more resilient to browser limits. Set it up with care so events are not counted twice.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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