Metrics
Click-through rate: the share of impressions that led to a click.
Formula: Clicks divided by impressions, times 100
A low CTR often points to an ad that does not speak to the audience. Meta shows CTR for all clicks and for link clicks, which differ, so state which you mean. Compare CTR with the account's own norm, not with a single number for every business.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
Cofoundr is the operating system for performance marketing agencies. Connect your Meta ad accounts and get health scores, wasted spend detection, automation, white-label reports and AI in one workspace. 14-day free trial, no card required.
