Agency operations
Model Context Protocol: an open standard that lets AI tools read from and act on external services.
For ad accounts, an MCP server lets an AI assistant answer questions and, with permission, make changes. Start read-only, scope access per account and review the audit trail.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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