Facebook ad still in review: why it takes long and what to do

Troubleshooting guide · 2 min read · Updated 2026-10-21 · By the Cofoundr team

Review time varies and Meta does not guarantee a fixed period, so check its help pages for current guidance. What you control is whether the ad is likely to pass cleanly, and whether you hear about problems quickly across all your accounts.

Common reasons for a long review

• A new ad account or a new Page with little history.
• Ads in sensitive categories, such as health, finance, housing or politics.
• Text or images that look like a policy problem to an automated check.
• Large batches of new ads at once.
• Edits that send a running ad back into review.

What to do while you wait

• Do not keep editing. Each edit can restart the review.
• Check the ad text, image and landing page against Meta's advertising standards.
• Check the Page and payment method are in good standing.

How to request a review

If an ad is far outside the usual review time, or was rejected and you believe it complies, use the review or appeal option shown on the ad in Ads Manager, and give a clear reason. Keep a record of what you sent and when.

Avoid delays on the next launch

• Launch earlier than you need, so review time never blocks a deadline.
• Reuse approved creative and copy where you can.
• Keep landing pages consistent with the ad's claims.
• Keep sensitive categories to the exact wording Meta's rules allow.

For agencies: watch many accounts at once

A rejected ad in one of fifteen accounts is easy to miss. Set an alert so the owner hears the same day. See ads not delivering.

How Cofoundr helps

Cofoundr has an alert for an ad rejected by Meta, delivered instantly or in a daily digest, and another for a campaign that stops delivering, so a stuck review or a rejection is noticed across all connected accounts.

Frequently asked questions