Facebook ads policy violation: how to fix an ad and appeal

Troubleshooting guide · 2 min read · Updated 2026-10-21 · By the Cofoundr team

Rejections are common and usually fixable. The aim is to get compliant ads live and to avoid a pattern of violations that puts the account at risk. Meta decides outcomes, and its policies change, so check its current advertising standards.

1. Read the exact reason

The rejected ad shows a policy name and sometimes an example. Open the linked policy and read it in full. Do not guess from the headline.

2. Check every part of the ad

• Text, headline and image or video.
• The landing page and anything the visitor sees after clicking.
• Claims, before and after images and personal attributes.
• Any category with extra rules, such as health, finance or housing.

3. Fix it, then request a review

Correct the problem, or create a new compliant version, then use the review option. Say in one or two sentences what you changed. Avoid arguing in long messages.

4. If you think it was a mistake

Appeal once, with a clear reason that points to the policy wording. Keep the ad, the page and your note, with dates. Repeating the same appeal rarely helps.

5. Prevent repeats

• Keep a short list of the claims and words that each client's category allows.
• Review ad copy and pages before launch, not after rejection.
• Reuse approved wording across ads.
• Track rejections per client, and look for patterns.

How Cofoundr helps

Cofoundr alerts you when Meta rejects an ad, instantly or in a daily digest, and when an account is restricted, so rejections do not sit unseen in one of many accounts. It does not review ads against policy.

Frequently asked questions