Facebook ad account spending limit: how to check and change it
How-to guide · 2 min read · Updated 2026-10-21 · By the Cofoundr team
An account spending limit is a total cap on what the account can spend. When it is reached, delivery stops until the limit is raised, reset or removed. You find it in Billing and payments or Account Settings in Ads Manager, depending on the current layout.
A spending limit is one of the quieter reasons ads stop. It is set deliberately, often by a client or a previous manager, and forgotten. Knowing where it is and who can change it saves a lot of confusion. Meta changes menu layouts, so use its help pages if the labels below differ.
What it is, and what it is not
- It is a cap on total account spend, not a daily or lifetime campaign budget.
- It can be a one-off cap or reset after you reach it, depending on the setting.
- It applies to the whole account, so one campaign can use up room another needed.
How to check it
- Open Ads Manager and go to Billing and payments (or the account's settings).
- Look for the account spending limit and the amount spent so far.
- Compare the remaining amount with the daily spend across campaigns.
How to change or remove it
- Open the same billing area and choose to change, reset or remove the limit.
- Enter the new amount, or remove the limit if you do not want a cap.
- Save and check that delivery resumes. It can take a short while.
- If you cannot edit it, the account admin or whoever set it may need to do so.
Signs you hit a limit
- Spend stops across the whole account on the same day.
- Ads show as active but nothing delivers.
- A notice appears in billing mentioning the limit.
A good habit for agencies
Record the limit for each client account, and check remaining room each week. Raising it before it is reached is far easier than explaining a pause. Meta describes the setting on its help pages for account spending limits.
Where Cofoundr helps
Cofoundr watches spend across client accounts and can flag when delivery drops unexpectedly. See also the guide on spending alerts.
Frequently asked questions
Why did all my ads stop at once?
A spending limit, a payment problem or an account restriction can stop everything together. Check billing and account status first.
What is the difference between a spending limit and a budget?
A budget controls one campaign or ad set. A spending limit caps the whole account.
Can I remove the spending limit?
Usually yes, if you have the right account role. Check billing settings.
Who sets the limit?
The account admin or whoever managed billing.