Cuttable raises $20M to turn brand photos and videos into Meta ads
Meta Ads · 21 Oct 2026 · By the Cofoundr team
Australian startup Cuttable raised a $20 million Series A led by Airtree Ventures. Its tool scans a brand's Meta content and Shopify orders, then builds new ads from existing assets that run on Meta and TikTok.
The key points
- Ads are published only after a person approves them.
- Each ad records the message being tested, such as a price promotion or an origin story.
- Adweek's report does not name customers or cite performance results.
What it means for agencies
Funding keeps flowing into AI creative production for Meta. Agencies should treat any vendor's performance claims as unproven until tested on their own accounts, and keep an approval step before anything goes live.
Source: Adweek. This is our own summary. Read the original for the full detail, and check Meta's current documentation before changing client accounts.