OpenAI will switch on automatic ad rewrites in ChatGPT ads by default
AI and ad platforms · 21 Oct 2026 · By the Cofoundr team
From 30 October 2026, OpenAI turns on creative enhancements by default for new and existing self-serve ChatGPT ad campaigns. The system can rewrite headlines and descriptions, translate them, resize images and send clicks to a different page on the advertiser's site.
The key points
- Variations can be generated in advance or in real time, based on the conversation the ad appears in.
- Advertisers can opt out in Ads Manager, and earlier opt-outs stay in place.
- One concern raised: an advertiser may never see the exact ad a user was shown.
What it means for agencies
Opt-out defaults for AI-written ads are becoming normal across platforms. If you run ChatGPT ads for clients, review the setting before 30 October and tell clients what is on. The same question is worth asking about any automated creative setting in Meta's Advantage+ tools.
Source: PPC Land. This is our own summary. Read the original for the full detail, and check Meta's current documentation before changing client accounts.