Cofoundr vs Supermetrics: which fits a Meta Ads agency
Supermetrics is a marketing data platform that moves ad data into spreadsheets, BI tools and AI tools. Cofoundr is built for one job: watching many Meta client accounts every day and showing which one needs you first. Here is when each fits, with the facts we checked on 21 Oct 2026.
Supermetrics pulls marketing data, including Facebook Ads, into Sheets, Looker Studio, Power BI and AI tools, with fixed plans and limits on sources and accounts. Cofoundr does the analysis for you on Meta: health scores, wasted spend flags and a daily priority list. The facts below come from Supermetrics' pricing page, checked on 21 Oct 2026.
At a glance
Facts about Supermetrics were checked on 21 Oct 2026 against its public pages: Supermetrics pricing. Prices are shown as the vendor states them, in the currency its page shows. "Not stated" means the page does not say. Products change, so confirm on their site before you buy, and tell us if something is out of date.
Where supermetrics works well
- Strong data pipelines into spreadsheets, BI tools and warehouses.
- Many data sources beyond ads.
- Fixed prices with a 14-day trial.
Where it starts to break down for agencies
- Starter allows 2 accounts per data source and Growth allows 7, so a longer client list needs add-ons or an Enterprise quote.
- It moves data. Deciding which client needs attention first is left to you.
- No ad-account rules or approvals are stated.
Choose supermetrics if
- You build your own dashboards in Sheets, Looker Studio or BI tools.
- You need data from many marketing sources in one place.
Choose Cofoundr if
- You want the analysis done for you on Meta accounts.
- You want a ranked daily list without building dashboards.
- You want guarded rules and white-label reports included.
How Cofoundr fits
Cofoundr connects to your Meta ad accounts and runs the daily review you would otherwise do account by account. It flags wasted spend, alerts you to problems, applies guarded rules and drafts client reports. Connect Meta and you get 50 free credits for 7 days, no card, so you can compare it with what you use today on your own accounts.
See it in action
From the first click to autopilot: start the audit, connect Meta, see what needs attention and fix it, then let Autopilot and scheduled reports work while you sleep. Click through at your own pace.
Common questions
How much is Supermetrics?
Its pricing page lists Starter at $49 a month ($39 billed yearly), Growth at $199 ($159 yearly) and Enterprise by quote. Add-ons raise the account and source limits.
Does Supermetrics have a Facebook Ads connector?
Yes. Its pricing page lists a Facebook Ads connector, marked most popular, with other Facebook and Instagram connectors.
Can I try Cofoundr without a card?
Yes. Connect Meta and get 50 free credits for 7 days, no card, with MCP included.
Does Cofoundr cover Google or TikTok ads?
No. Cofoundr covers Meta Ads only today.
Related
Find the budget your clients are wasting
Connect Meta. Cofoundr scores every client account and flags wasted spend. 50 free credits for 7 days, MCP included, no card.
“Major help is saving the time to navigate data manually.”Lakshdeep Singh, performance marketer
Free Meta ads auditSee features
Where the time goes for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.