Cofoundr

Account structure

What is Broad targeting?

Definition

Letting Meta find the audience with few or no interest or demographic restrictions.

It works best when tracking is solid and creative does the targeting, because the system needs good signals to learn from.

Related terms

Lookalike audienceMeta PixelConversions API

All terms in the glossary

Stop losing 12 days a month to manual work

Where the 12 days go, for an agency running 4 Meta ad accounts

Checking every account, every day
22h
Cofoundr: Morning Intelligence
Working out what changed and why
44h
Cofoundr: Wasted Spend Detective and Account Health Score
Building client reports
28h
Cofoundr: Automated Client Reports
94ha month, about 12 working days

Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.

Cofoundr is the operating system for performance marketing agencies. Connect your Meta ad accounts and get health scores, wasted spend detection, automation, white-label reports and AI in one workspace. 14-day free trial, no card required.

See how much time you can saveTry the time calculator