Tracking
Meta's tool for managing a business's ad accounts, Pages, pixels and who can access them.
The client should own it. Agencies are added as partners or given specific roles, so access can be removed cleanly. Meta also uses names like Meta Business Suite for related tools.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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