Delivery and budget
A bid control that aims to keep the average cost per result near a limit you set.
A cost cap that is set too low can stop an ad set from spending. If delivery drops after you add one, the cap may be below what the market allows.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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