Metrics
Cost per thousand impressions: what you pay for 1,000 ad views.
Formula: Spend divided by impressions, times 1,000
CPM reflects how competitive the audience and placement are. A high CPM is not automatically bad if the audience converts well, and a low CPM is not automatically good if nobody acts. Sudden CPM spikes are worth investigating.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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