Metrics
The share of 3-second viewers who kept watching to a longer mark, often measured as ThruPlays.
Formula: ThruPlays divided by 3-second video views, times 100
Hold rate shows whether people stay after the opening. A strong hook with a weak hold suggests the middle of the video loses people.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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