Metrics
A video view counted when someone watches to the end or for at least a set length, as Meta defines it.
Meta's exact rule can change, so check its current documentation. ThruPlay is commonly used as the numerator of hold rate.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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