Metrics
The number of unique people or accounts that saw your ads at least once.
Reach cannot be added across ad sets or campaigns, because the same person may appear in several. That is why account-level reach is usually lower than the sum of its parts. Reach and impressions together give you frequency.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
Cofoundr is the operating system for performance marketing agencies. Connect your Meta ad accounts and get health scores, wasted spend detection, automation, white-label reports and AI in one workspace. 14-day free trial, no card required.
