Metrics
The average number of times each person saw your ad.
Formula: Impressions divided by reach
Rising frequency with falling click-through is a common sign that an audience is tired of an ad. Acceptable levels depend on the objective, the audience size and the account, so compare against the account's own normal.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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