Vendor says ChatGPT and Google name different top brands
AI and ad platforms · 1 Nov 2026 · By the Cofoundr team
Bluefish, a vendor of AI marketing software, says different brands lead AI-generated answers on Google and ChatGPT in 35% of 5,810 buying topics it tested. PPC Land points out the method is unpublished and the figure supports a product Bluefish launched.
The key points
- Bluefish has not disclosed the categories, dates, the Google product queried, how often each topic was asked, or how it defined a brand leading an answer.
- PPC Land says the research is not independent and was not verified.
- PPC Land notes other studies point the same way but use different methods.
What it means for agencies
If clients start asking how they appear in AI answers, you will need an honest reply. This figure is a vendor claim with no published method, so it should not go into client decks as fact. A sensible step is to run your own spot checks for a few of each client's key buying questions and record the date and wording used.
Source: PPC Land. This is our own summary. Read the original for the full detail, and check Meta's current documentation before changing client accounts.