ChatGPT ads add a visual format and more measurement options
AI and ad platforms · 5 Oct 2026 · By the Cofoundr team
OpenAI announced on 5 October 2026 a test of image-based ads shown while ChatGPT generates pictures, a wider set of measurement partners and a redesigned Conversions page in Ads Manager. Early coverage describes the image format as a limited US test.
The key points
- Measurement partners named in coverage include attribution, incrementality and full-funnel providers.
- OpenAI is developing brand suitability pilots with DoubleVerify and Integral Ad Science.
- Digiday reports advertisers had complained about measurement, formats and inventory.
What it means for agencies
ChatGPT ads are still early and mostly a test budget for agencies. Measurement gaps were the main complaint, so ask any client trialling them how conversions will be tracked before spending.
Source: OpenAI. This is our own summary. Read the original for the full detail, and check Meta's current documentation before changing client accounts.