Meta's Muse agent now takes calls and video chats in the US
Meta · 5 Nov 2026 · By the Cofoundr team
TechCrunch reports that Meta's consumer AI agent Muse can now be called or video chatted with by everyone in the US, using a customizable animated avatar. Meta first showed the feature at Connect in September.
The key points
- Real-time conversations work on mobile, web and Mac, with Meta's AI Glasses and a planned wearable to follow.
- TechCrunch says Meta plans a Tamagotchi-like Muse wearable before the end of the year.
- The article does not mention advertising or business uses.
What it means for agencies
Nothing here changes how ads run today, and nothing links Muse to Meta's ad products, so treat any ad angle as unconfirmed. It is still a sign that more people will ask an agent instead of searching or scrolling. Worth noting for clients who depend on discovery and product research traffic.
Source: TechCrunch. This is our own summary. Read the original for the full detail, and check Meta's current documentation before changing client accounts.