Founder says $1m of Meta ads stopped linking to her store
Case · 9 Nov 2026 · By the Cofoundr team
An Australian cosmetics founder told 7NEWS that sales fell about 30% after her store moved to an Adobe-based platform, and that Facebook and Instagram ads worth roughly $1m a year stopped linking to the store. PPC Land reports Adobe declined to comment.
The key points
- The 30% drop is the founder's estimate, with no stated baseline or time window.
- The report does not explain why the ads stopped linking. PPC Land lists possible causes such as changed URLs without redirects, outdated catalogue feed links and broken tracking, none confirmed for this case.
- The contract timeline, the implementing agency's role and any legal action are unproven.
What it means for agencies
One side's account, so do not draw conclusions about the platform or the vendors. The practical lesson is to audit ad destination URLs, redirects and catalogue feeds before and after any client site migration, and to pause or fix ads that point to dead pages. A migration checklist that includes the ad account is cheap insurance.
Source: PPC Land. This is our own summary. Read the original for the full detail, and check Meta's current documentation before changing client accounts.