Metrics
The share of visitors or clicks that complete the action you want.
Formula: Conversions divided by clicks, times 100
Say what you divide by. Many agencies divide conversions by link clicks. A high CTR with a low conversion rate often means the ad promises something the landing page does not deliver.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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