Metrics
Cost per lead: the average cost to get one lead.
Formula: Spend divided by leads
Not every lead is equal. Cheap leads that never become customers can look good in a report and be poor for the client. Track lead quality alongside CPL.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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