Delivery and budget
The total amount you are willing to spend over a set schedule.
Meta spreads it across the schedule, usually spending more on days with better opportunities. It suits campaigns with a fixed end date.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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