Meta Ads budget pacing calculator
See whether spend is on track for the month, and what daily spend lands the budget. Runs in your browser. Nothing is sent or saved.
Runs in your browser. Nothing you enter is sent or stored.
How it works
- Expected spend today = monthly budget x days elapsed / days in the month.
- Difference = spent so far minus expected spend, also shown as a percentage.
- Daily spend to land the budget = budget left / days remaining.
How to use the result
A gap is a prompt to investigate, not a verdict. Look for the cause, such as a budget change, a rejected ad, a payment problem, an audience that is too small, or creative fatigue, before changing the budget.
Common questions
How close to budget should an account be?
Agree a tolerance with the client and investigate when the gap grows past it. Ten percent is a common starting point, but it is a rule of thumb.
Why can daily spend go over the daily budget?
Meta may spend more on some days and less on others, balancing over a longer period. Check Meta's current documentation for how it works.
Does it save my numbers?
No. The calculation runs in your browser and nothing is sent or stored.
Related
Stop losing 12 days a month to manual work
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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