Delivery and budget
Whether spend is on track to use the monthly budget evenly across the month.
Formula: Monthly budget times days elapsed divided by days in the month
Compare spend so far with the share of the month that has passed. Large gaps either way deserve a look early, not at month end.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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