How to create a Facebook ads report for a client
How-to guide · 2 min read · Updated 2026-10-21 · By the Cofoundr team
Use one structure every time: headline, results against target, what changed, what you did and what happens next. Pull numbers from the same source and date window, and put the story before the table.
Clients read the top of a report and skim the rest. A short, honest structure beats a long export. This guide gives a repeatable layout you can use by hand or automate.
What to include
- A headline: how the month went in one sentence.
- Results against the target the client cares about, such as leads, sales or cost per result.
- Spend and the main efficiency metric.
- What changed and why, in plain words.
- What you did this period.
- What happens next, with any decision you need from the client.
Steps
- Pick the date range and compare it with the previous period.
- Pull spend, results, cost per result and the one or two metrics tied to the client's goal.
- Write the headline last, once you know the story.
- Explain changes, and label anything uncertain as a possibility.
- End with next steps.
- Check every number before sending.
What to leave out
- Metrics the client does not use.
- Long tables with no comment.
- Jargon the client has to look up.
Make it repeatable
Save the structure as a template, keep the same date logic every month and use the ad account's own timezone. See the monthly report template and the guide on using AI for reports.
Where Cofoundr helps
Cofoundr builds reports from live data, compares them with the previous period, drafts a summary, lets you review, and sends. You can download PDF or Word, and white-label branding is on paid plans.
See it in action
Preview, edit, schedule and send a client report from live data, with approval if you want it. Click through at your own pace.
Frequently asked questions
What should a Facebook ads report include?
Results against target, spend, cost per result, what changed, what you did and next steps.
How long should a client report be?
Short enough to read in minutes. Put the story first.
Can I automate Facebook ads reports?
Yes, with a reporting tool that pulls live data and a review step before it sends.
How often should I send one?
Monthly is common, with a brief weekly note for active campaigns.