Delivery and budget
When an audience has seen your ads enough that they stop responding.
Typical signs are rising frequency and falling click-through rate. In Cofoundr's wasted spend checks, frequency above about 4 with click-through more than 30% below the account's baseline counts as fatigue.
Where the 12 days go, for an agency running 4 Meta ad accounts
Scenario: 15 minutes of checking and 30 minutes of diagnosing per account per day over 22 working days, plus 2 reports per account at 3.5 hours each. Your numbers may differ.
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